Take male strategies for success in the world. If you've got all the advantages, if you're attractive and clever and all of that, you will generally go for very high quality females.

Just as the design of our bodies can be understood only in terms of natural selection, so the design of our minds can be understood only in terms of memetic selection.

If everyone understood evolution, then the tyranny of religious memes would be weakened, and we little humans might find a better way to live in this pointless universe.

You start by copying other people's paintings or music or whatever. You get all of those skills before you branch out. Really creative people have a fantastic ability to copy things and then combine them in new ways. And whether we're talking about genes or memes, recombination is the real heart of creativity.

Science has, after all, made some colossal blunders in the past... Our current materialism and its rejection of the idea of a spirit or soul might be just another great falsity.

One of the biggest mistakes that people make when they think about memes is they try to extend on the analogy with genes. That's not how it works. It works by realizing the concept of a replicator.

Imagine a world full of brains, and far more memes than can possibly find homes. Which memes are more likely to find a safe home and get passed on again?