Psychologists usually offer three explanations for the failure of group brainstorming. The first is social loafing: in a group, some individuals tend to sit back and let others do the work. The second is production blocking: only one person can talk or produce an idea at once, while the other group members are forced to sit passively. And the third is evaluation apprehension, meaning the fear of looking stupid in front of one's peers.
Susan Cainyou once said to would like to sit beside me while I write. Listen in that case I could not write at all. For writing means revealing one self to excess; that utmost of self-revelation and surrender, in which a human being, when involved with others, would feel he was losing himself, and from which, therefore, he will always shrink as long as he is in his right mind...That is why one can never be alone enough when one writes, why there can never be enough silence around one when one writes, why even night is not night enough.
Susan CainAny time people come together in a meeting, we're not necessarily getting the best ideas; we're just getting the ideas of the best talkers.
Susan Cain