In the first study, Grant and his colleagues analyzed data from one of the five biggest pizza chains in the United States. They discovered that the weekly profits of the stores managed by extroverts were 16 percent higher than the profits of those led by introvertsโbut only when the employees were passive types who tended to do their job without exercising initiative. Introverted leaders had the exact opposite results. When they worked with employees who actively tried to improve work procedures, their stores outperformed those led by extroverts by more than 14 percent.
Susan CainStudies have shown that performance gets worse as group size increases ... If you have talented and motivated people, they should be encouraged to work alone when creativity or efficiency is the highest priority.
Susan CainA widely held, but rarely articulated, belief in our society is that the ideal self is bold, alpha, gregarious. Introversion is viewed somewhere between disappointment and pathology.
Susan CainFigure out what you are meant to contribute to the world and make sure you contribute it. If this requires public speaking or networking or other activities that make you uncomfortable, do them anyway. But accept that they're difficult, get the training you need to make them easier, and reward yourself when you're done.
Susan CainAsk your child for information in a gentle, nonjudgmental way, with specific, clear questions. Instead of โHow was your day?โ try โWhat did you do in math class today?โ Instead of โDo you like your teacher?โ ask โWhat do you like about your teacher?โ Or โWhat do you not like so much?โ Let her take her time to answer. Try to avoid asking, in the overly bright voice of parents everywhere, โDid you have fun in school today?!โ Sheโll sense how important it is that the answer be yes.
Susan Cain