As a kid growing up, this was sometimes a little bit intimidating to have a mom who was always, like, speaking up and always saying something that might be kind of controversial . . . . The thing I think that we got out of that that was really good was, like, we weren't afraid to make waves.
Susan WojcickiRarely are opportunities presented to you in a perfect way. In a nice little box with a yellow bow on top. 'Here, open it, it's perfect. You'll love it.' Opportunities -- the good ones -- are messy, confusing and hard to recognize. They're risky. They challenge you.
Susan WojcickiWe are a consumer company and our success is directly linked to our users trusting us. Therefore we have the same incentive as the user: they want to see relevant advertising so their experience of Google is positive and we want to deliver it.
Susan Wojcicki