We are a consumer company and our success is directly linked to our users trusting us. Therefore we have the same incentive as the user: they want to see relevant advertising so their experience of Google is positive and we want to deliver it.
Susan WojcickiToday, most young women are exposed to technology at a very young age, with mobile phones, tablets, the Web or social media. They are much more proficient with technology than prior generations since they use it for all their school work, communication and entertainment.
Susan WojcickiPeople at different stages of their lives are doing different things, and they're all using Google.
Susan WojcickiAs a kid growing up, this was sometimes a little bit intimidating to have a mom who was always, like, speaking up and always saying something that might be kind of controversial . . . . The thing I think that we got out of that that was really good was, like, we weren't afraid to make waves.
Susan Wojcicki