I'm a very creative person, and you know when I hooked up with Benny Boom, I said I want it to be a different kind of video. I want it to be crisp, and I want it to relate, [and] not to be so far over people's heads. And that's when we came up with the p-t-d-d-d-d-d (camera flashes.) You know with the picture changing, and that's it.
Swizz BeatzSet your business plan to win; raise the bar or you're not going to be prepared. You need to think that what you're doing will make you $100 million.
Swizz Beatz