You know, I never did music for money. I did music to hear myself in the club, and to hear my creation on the radio.
Swizz BeatzI'm a very creative person, and you know when I hooked up with Benny Boom, I said I want it to be a different kind of video. I want it to be crisp, and I want it to relate, [and] not to be so far over people's heads. And that's when we came up with the p-t-d-d-d-d-d (camera flashes.) You know with the picture changing, and that's it.
Swizz Beatz