Experience what’s happening now, and make your surroundings real. You don’t have to invent an environment: it already exists.
The job is not to succeed but fail more interesting than the last time—- in a more subtle fashion or in a more intriguing way.
Ideally, you don't speak until you have something honest to say.
Work on the Who, the Who, and the Who. Add some Who, and then explore the Who. The What and Where will reveal itself.