The job is not to succeed but fail more interesting than the last timeโ- in a more subtle fashion or in a more intriguing way.
Ideally, you don't speak until you have something honest to say.
Experience whatโs happening now, and make your surroundings real. You donโt have to invent an environment: it already exists.
Work on the Who, the Who, and the Who. Add some Who, and then explore the Who. The What and Where will reveal itself.