Experience what’s happening now, and make your surroundings real. You don’t have to invent an environment: it already exists.
Ideally, you don't speak until you have something honest to say.
The job is not to succeed but fail more interesting than the last time—- in a more subtle fashion or in a more intriguing way.
Work on the Who, the Who, and the Who. Add some Who, and then explore the Who. The What and Where will reveal itself.