Everything changes once you start trying to market the film. Part of you feels like everything is slipping away from you. For me, I don't want people going to the theater thinking it's going to be a laugh-a-minute comedy, like a Will Ferrell film or something. Because it's not.
Taika WaititiAlso with that money comes the idea, "Let your imagination run wild." Which I think is a very dangerous thing. I think it's dangerous because you can get into pretty wacky territory. There are things that are too crazy.
Taika Waititi