President Trump is a brand. President Trump is more popular than Republicans in Congress among Republicans.

President Trump is a brand. President Trump is more popular than Republicans in Congress among Republicans.

Hillary Clinton and her husband, the former president, are of course by all measures quite wealthy as well, having earned tens of millions of dollars in book royalties and speaking fees in recent years. Which is why in speeches, she leans heavily on her family history.

Aside from Donald Trump, polls find [Hillary] Clinton to be the least-liked presidential candidate in recent history.

At the Republican convention, there were lots of words used to describe Hillary Clinton, but warm, funny and caring weren't among them.

Kathy Burgess describes [Hillary] Clinton as fun and an all-around great person but admits it doesn't come through well.

Donald Trump and Hillary Clinton are not themselves members of the middle class, not by a long shot, which means they've searched for other ways to prove to voters that they care about their concerns and understand what middle class workers are going through.