Hillary Clinton and her husband, the former president, are of course by all measures quite wealthy as well, having earned tens of millions of dollars in book royalties and speaking fees in recent years. Which is why in speeches, she leans heavily on her family history.

[Hillary Clinton] needs to accomplish a lot. She also has to provide a unifying theme for all the things she wants to do.

I don't think that [Hillary Clinton] can turn around her honesty and trustworthiness problems with one speech, but she could present herself tonight as more relatable, give people a glimpse of that warm, funny woman the people who meet her in small groups and one-on-one say that she is.

[Hillary Clinton] has talked about not being a natural campaigner. And she has this big shadow because her husband, the former president [Bill Clinton], and President [Barack] Obama both are natural campaigners. And so this is a challenge for her.

One thing that President Donald Trump did is, when he formed his team, he brought in people who had some experience in dealing with natural disasters, which is a mistake that the Bush administration made.

Trump has a pretty remarkable ability, going back to when he was in business, to reframe defeats as wins. So he had four business bankruptcies and he found a way to say that those are actually wins for him.

Peter Hart, who's a pollster that's - who's done many focus groups about Hillary Clinton, talks about a glass curtain. She talks about the glass ceiling. He says voters feel there's a glass curtain between themselves and Hillary Clinton. They can't relate to her. They feel they don't really understand her, and that's made it easier for her opponents, of which there have been many over many years, to define her the way they want to.