As a Business Ambassador, I am delighted to help both new and established British designers receive the recognition they deserve in the global fashion arena.

I'm always impressed by confidence, kindness and a sense of humour.

A magazine feature can reach hundreds of thousands of potential customers for a fashion brand. The way to reach a billion? Dress the actresses competing for attention at a highly televised event.

I always said I was determined to own a truly global brand. I didn't buy Jimmy Choo just to have a couple of shoe shops in London, did I?

I often get the question from people, "well how can you sell luxury at that price?" What I'm explaining to everyone is I'm still paying the same factory cost as I paid when they were $800. I pay the same as my competitors who are in the luxury space pay, I just don't mark them up as much because I haven't put them in a wholesale channel. I don't have to put that extra margin on them.

Men always look smart in a well-fitted, tailored suit. Conversely, they can be incredibly handsome in jeans combined with a cashmere jumper or a beaten-up leather jacket or even just a cotton T-shirt.

The reality is that I spent years in the factories in Italy when I first set up Jimmy Choo. Today, everyone who has a job at Jimmy Choo, I've done their job - right down to the cleaner.