Three cardinal virtues of business: creativity, building community, practical realism.
The moral sentiments that constrain economic life also promote it.
Faith engenders courage; and also requires it.
Myth: There's conflict between selfish free markets and a benevolent world of human sympathy.
Perhaps the most eloquent of the hard virtues is courage, the disposition to encounter adversity head-on and strive to overcome it.
The business virtue par excellence is honesty without it markets can't long survive.