If you get the characters right you've done sometimes nearly half the work. I sometimes find I get the characters right then the characters will often help me write the book - not what they look like that's not very important - what people look like is not about their character. You have to describe the shape they leave in the world, how they react to things, what effect they have on people and you do that by telling their story.
Terry PratchettNanny Ogg looked under her bed in case there was a man there. Well, you never knew your luck.
Terry PratchettShe was already learning that if you ignore the rules people will, half the time, quietly rewrite them so that they don't apply to you.
Terry PratchettThe rising sun managed to peek around the vast column of smoke that forever rose from Ankh-Morpork, City of Cities, illustrating almost up to the edge of space that smoke means progress or, at least, people setting fire to things.
Terry Pratchett