Down there - he said - are people who will follow any dragon, worship any god, ignore any inequity. All out of a kind of humdrum, everyday badness. Not the really high, creative loathsomeness of the great sinners, but a sort of mass-produced darkness of the soul. Sin, you might say, without a trace of originality. They accept evil not because they say yes, but because they don't say no.
Terry PratchettYou do know you could find yourself charged with being a dominant species while under the influence of impulse-driven consumerism, don't you?
Terry PratchettFind the story, Granny Weatherwax always said. She believed that the world was full of story shapes. If you let them, they controlled you. But if you studied them, if you found out about them... you could use them, you could change them.
Terry Pratchett