When I made my theoretical model, I could not have guessed that people would try to realise it with Molotov cocktails.

In so far as the culture industry arouses a feeling of well-being that the world is precisely in that order suggested by the culture industry, the substitute gratification which it prepares for human beings cheats them out of the same happiness which it deceitfully projects.

Technology is making gestures precise and brutal, and with them men.

People know what they want because they know what other people want.

He who has loved and who betrays love does harm not only to the image of the past, but to the past itself.

Kitsch evokes a future utopia looking back at a past that is selectively (mis)remembered, thereby helping to stabilize the present toward which kitsch is otherwise deeply anatagonistic.

Kitsch parodies catharsis...It is in vain to try to draw the boundaries abstractly between aesthetic fiction and kitsch's emotional plunder. It is a poison admixed to all art; excising it is today one of art's despairing efforts.