When I made my theoretical model, I could not have guessed that people would try to realise it with Molotov cocktails.

The need to let suffering speak is a condition of all truth. For suffering is objectivity that weighs upon the subject

Quality is decided by the depth at which the work incorporates the alternatives within itself, and so masters them.

Even the loveliest dream bears like a blemish its difference from reality, the awareness that what it grants is mere illusion.

Only thought which does violence to itself is hard enough to shatter myth.

The culture industry not so much adapts to the reactions of its customers as it counterfeits them.

Kitsch evokes a future utopia looking back at a past that is selectively (mis)remembered, thereby helping to stabilize the present toward which kitsch is otherwise deeply anatagonistic.