Only a humanity to whom death has become as indifferent as its members, that has itself died, can inflict it administratively on innumerable people.

The new human type cannot be properly understood without awareness of what he is continuously exposed to from the world of things about him, even in his most secret innervations.

When all actions are mathematically calculated, they also take on a stupid quality.

As naturally as the ruled always took the morality imposed upon them more seriously than did the rulers themselves, the deceived masses are today captivated by the myth of success even more than the successful are. Immovably, they insist on the very ideology which enslaves them. The misplaced love of the common people for the wrong which is done to them is a greater force than the cunning of the authorities.

Dialectic thought is an attempt to break through the coercion of logic by its own means.

Thought as such… is an act of negation, of resistance to that which is forced upon it; this is what thought has inherited from its archetype, the relation between labor and material. Today, when ideologues tend more than ever to encourage thought to be positive, they cleverly note that positivity runs precisely counter to thought, and that it takes friendly persuasion by social authority to accustom thought to positivity.

The power of works of art still continues to be secretly nourished by imitation... kitsch