Of the world as it exists, it is not possible to be enough afraid.

In the end indignation over kitsch is anger at tis shameless revelling in the joy of imitation.

The inadequacy of the purely purpose-oriented form is revealed for what it is-a monotonous, impoverished boring practicality.

There are no more ideologies in the authentic sense of false consciousness, only advertisements for the world through its duplication and the provocative lie which does not seek belief but commands silence.

No harm comes to man from outside alone: dumbness is the objective spirit.

The power of the culture industry's ideology is such that conformity has replaced consciousness

Thus is order ensured: some have to play the game because they cannot otherwise live, and those who could live otherwise are kept out because they do not want to play the game. It is as if the class from which independent intellectuals have defected takes its revenge, by pressing its demands home in the very domain where the deserter seeks refuge.