The trouble with much of the advice business is getting today about the need to be more vigorously creative is, essentially, that its advocates have generally failed to distinguish between the relatively easy process of being creative in the abstract and the infinitely more difficult process of being innovationist in the concrete.

Anything in excess is a poison.

An industry begins with the customer and his or her needs, not with a patent, a raw material, or a selling skill

A product is not a product unless it sells. Otherwise it is merely a museum piece.

Creativity is thinking up new things. Innovation is doing new things.

Ideas are useless unless used. The proof of their value is in their implementation. Until then, they are in limbo.

A powerful force drives the world toward a converging commonality, and that force is technology. … Almost everyone everywhere wants all the things they have heard about, seen, or experienced via the new technologies.