Creative people tend to pass the responsibility for getting down to brass tacks to others.

Selling concerns itself with the tricks and techniques of getting people to exchange their cash for your product. It is not concerned with the values that the exchange is all about. And it does not, as marketing invariable does, view the entire business process as consisting of a tightly integrated effort to discover, create, arouse and satisfy customer needs.

An industry begins with the customer and his or her needs, not with a patent, a raw material, or a selling skill

Every major industry was once a growth industry. But some that are now riding a wave of growth enthusiasm are very much in the shadow of decline. Others that are thought of as seasoned growth industries have actually stopped growing. In every case, the reason growth is threatened, slowed, or stopped is not because the market is saturated. It is because there has been a failure of management.

Anything in excess is a poison.

Organizations exist to enable ordinary people to do extraordinary things.

You want to dig your well where you have the best chance of finding water with the least amount of digging