Selling concerns itself with the tricks and techniques of getting people to exchange their cash for your product. It is not concerned with the values that the exchange is all about. And it does not, as marketing invariable does, view the entire business process as consisting of a tightly integrated effort to discover, create, arouse and satisfy customer needs.
Theodore LevittOrganizations, by their very nature are designed to promote order and routine. They are inhospitable environments for innovation.
Theodore LevittThough progress starts with the imagination, only work can make things happen. And work itself works best when fueled, again by the imagination.
Theodore LevittNothing drives progress like the imagination. The idea precedes the deed. The only exceptions are accidents and natural selection.
Theodore LevittOne should not focus on the differences between people but look for commonality and similarity.
Theodore Levitt