Selling concerns itself with the tricks and techniques of getting people to exchange their cash for your product. It is not concerned with the values that the exchange is all about. And it does not, as marketing invariable does, view the entire business process as consisting of a tightly integrated effort to discover, create, arouse and satisfy customer needs.

Nothing drives progress like the imagination. The idea precedes the deed. The only exceptions are accidents and natural selection.

Experience comes from what we have done. Wisdom comes from what we have done badly.

People don’t want to buy a quarter-inch drill. They want to buy a quarter-inch hole!

Ideas are useless unless used. The proof of their value is in their implementation. Until then, they are in limbo.

Kodak sells film, but they don't advertise film; they advertise memories.

Organizations, by their very nature are designed to promote order and routine. They are inhospitable environments for innovation.