Selling concerns itself with the tricks and techniques of getting people to exchange their cash for your product. It is not concerned with the values that the exchange is all about. And it does not, as marketing invariable does, view the entire business process as consisting of a tightly integrated effort to discover, create, arouse and satisfy customer needs.

Though progress starts with the imagination, only work can make things happen. And work itself works best when fueled, again by the imagination.

Nothing drives progress like the imagination. The idea precedes the deed. The only exceptions are accidents and natural selection.

Ideation is not a synonym for innovation, conformity is not its simple antonym, and innovation is not the automatic consequence of "creative thinking.".

Organizations, by their very nature are designed to promote order and routine. They are inhospitable environments for innovation.

A powerful force drives the world toward a converging commonality, and that force is technology. … Almost everyone everywhere wants all the things they have heard about, seen, or experienced via the new technologies.

People don't want quarter-inch drills. They want quarter-inch holes.