Forget 'branding' and 'positioning.' Once you understand customer behavior, everything else falls into place.
Thomas G. StembergOne of the people who most influenced me was Ben Shapiro, a marketing professor at the business school. He used to rant and rave and pound his fist: 'It's all about the customers!' And he was right. He was also right that, at that time, retailing was devoid of really talented people; he urged me to go in that direction.
Thomas G. StembergWhen a company goes bankrupt, you as a company have absolutely no say whatsoever as to what happens.
Thomas G. Stemberg