Forget 'branding' and 'positioning.' Once you understand customer behavior, everything else falls into place.
Thomas G. StembergAt the Harvard Business School, I really felt I had gained the ability to resolve difficult issues. But I also felt that I wasn't in the mainstream with my fellow students. During job-hunting season, for example, everybody shaved their beards for interviews. I thought, 'This is crazy.' So I grew a beard.
Thomas G. Stemberg