Today, we are pleased to announce the biggest advancement in iPhone.
We have to make sure, at Apple, that we stay true to focus, laser focus - we know we can only do great things a few times, only on a few products.
People are running huge enterprises off of hacking and stealing data.
Apple doesn't do hobbies as a general rule.
That brings us to iPad. We think the iPad is the poster-child of the post-PC world.
Right to privacy is really important. You pull that brick out and another and pretty soon the house falls.