You can focus on things that are barriers or you can focus on scaling the wall or redefining the problem.

Apple Watch is the most personal device we've ever created.

I don't own encryption, Apple doesn't own encryption. Encryption, as you know, is everywhere. In fact some of encryption is funded by our government.

We have three post-PC devices: the iPod, the iPhone, and the iPad, the revolutionary device that defined a whole new categoryit's outstripping the wildest of predictions.

Without encryption, you and I wouldn't be able to do our banking online. We wouldn't be able to buy things online, because your credit cards - they've probably been ripped off anyway, but they would be ripped off left and right every day if there wasn't encryption.

I am who I am, and I'm focused on that, and being a great CEO of Apple.

There are times in all of our lives when a reliance on gut or intuition just seems more appropriate - when a particular course of action just feels right.