I dont consider the bloody ROI.

For the most important decisions in your life, trust your intuition, and then work with everything you have, to prove it right.

Certainly some things that are very good can sometimes be used in a bad way.

I am driven by great work and seeing people do incredible things and having a part in that.

We're putting all of our energy into making it right. And we have already had several software updates. We've got a huge plan to make it even better. It will get better and better over time. We screwed up. That's the fact.

Our business is not based on having information about you. You’re not our product. Our product are these, and this watch, and Macs and so forth. And so we run a very different company. I think everyone has to ask, how do companies make their money? Follow the money. And if they’re making money mainly by collecting gobs of personal data, I think you have a right to be worried.

There's a mountain of information about us. I mean there's so much. Anyway, I'm not an intelligence person. But I just look at it and it's a mountain of data.