With hacking getting more and more sophisticated, the hacking community has gone from the hobbyist in the basement to huge sophisticated companies that are essentially doing this, or groups of people or foreign agents inside and outside the United States.
Tim CookHonestly, we’ll compete with everybody. I love competition. As long as people invent their own stuff, I love competition.
Tim CookThe worst thing in the world that can happen to you if you're an engineer that has given his life to something is for someone to rip it off and put their name to it.
Tim CookWe have to make sure, at Apple, that we stay true to focus, laser focus - we know we can only do great things a few times, only on a few products.
Tim CookPrice is rarely the most important thing. A cheap product might sell some units. Somebody gets it home and they feel great when they pay the money, but then they get it home and use it and the joy is gone.
Tim CookThe reality is that if you - let's say you just pulled encryption. Let's ban it. Let's you and I ban it tomorrow. And so we sit in Congress and we say, thou shalt not have encryption. What happens then? Well, I would argue that the bad guys will use encryption from non-American companies, because they're pretty smart.
Tim CookSo let me be clear: I'm proud to be gay, and I consider being gay among the greatest gifts God has given me.
Tim CookGraduates, your values matter. They are your north star. And work takes on new meaning when you feel you're pointed in the right direction. Otherwise, it's just a job. And life is too short for that.
Tim CookWhen I go into my living room and turn on the TV, I feel like I have gone backwards in time by 20 to 30 years. It's an area of intense interest. I can't say more than that.
Tim CookFor the most important decisions in your life, trust your intuition, and then work with everything you have, to prove it right.
Tim CookOur competition is different. They're confused. They chased after netbooks. Now they're trying to make PCs into tablets and tablets into PCs. Who knows what they'll do next?
Tim CookA few years ago, users of Internet services began to realize that when an online service is free, you're not the customer. You're the product.
Tim CookFrom an app point of view, if you looked at innovation on the PC, you'd be hard pressed to find companies innovating. The list is small.
Tim CookWe do a lot of things for reasons besides profit motive. We want to leave the world better than we found it.
Tim CookSince these early days, I have seen and have experienced many types of discrimination and all of them were rooted in the fear of people that were different than the majority.
Tim CookIf you're worried about messaging, people will just move to something else. You know if you legislate against Facebook and Apple and Google and whatever else in the US, they'll just use something else. So are we really safer then? I would say no. I would say we're less safe, because now we've opened up all of the infrastructure for people to go wacko at.
Tim CookEverybody doesn't want to have to be a computer scientist to protect themselves. Most people have no desire to do that.
Tim CookI think anything can be forced to converge. The problem is that products are about tradeoffs, and you begin to make tradeoffs to the point where what you have left at the end of the day doesn't please anyone. You can converge a toaster and a refrigerator, but those things are probably not going to be pleasing to the user.
Tim CookI think that [there is] this fundamental right to privacy and the philosophy that government shouldn't be intrusive.
Tim CookI despise politics. There is no room for it in a company. My life is going to be way too short to deal with that.
Tim CookThere’s something very dangerous happening in states across the country. A wave of legislation, introduced in more than two dozen states, would allow people to discriminate against their neighbors.
Tim CookIntuition is critical in virtually everything you do. But, without relentless preparation and execution, it is meaningless.
Tim CookWhile our team managed the manufacturing ramp better than ever before, we could have sold many more iPhones with greater supply and we are working hard to fill orders as quickly as possible.
Tim CookYou can focus on things that are barriers or you can focus on scaling the wall or redefining the problem.
Tim CookIf those of us in positions of responsibility fail to do everything in our power to protect the right of privacy, we risk something far more valuable than money. We risk our way of life.
Tim CookWe sold more iPads in the last quarter alone than any PC manufacturer sold in their entire line.
Tim Cook