The government should always be the one defending civil liberties.

Companies that get confused, that think their goal is revenue or stock price or something. You have to focus on the things that lead to those.

Most business models have focused on self interest instead of user experience. Those are the kinds of problems we solve to solve.

Apple Watch is the most personal device we've ever created.

I remember what it was like to grow up in the South in the 1960s and 1970s. Discrimination isn’t something that’s easy to oppose. It doesn’t always stare you in the face. It moves in the shadows. And sometimes it shrouds itself within the very laws meant to protect us.

We make the best phone, we don't make the most phones.

I dont consider the bloody ROI.