From our point of view it's important that Apple not be the developer for the world. We can't take all of our energy and all of our care and finish the painting, then have someone else put their name on it.

Our competition is different. They're confused. They chased after netbooks. Now they're trying to make PCs into tablets and tablets into PCs. Who knows what they'll do next?

From an app point of view, if you looked at innovation on the PC, you'd be hard pressed to find companies innovating. The list is small.

Eighty percent of our revenues are from products that didn’t exist 60 days ago. Is there any other company that would do that?

When I go into my living room and turn on the TV, I feel like I have gone backwards in time by 20 to 30 years. It's an area of intense interest. I can't say more than that.

It's clear why hacking communities are [growing]. Because it's like, there's a lot more gold there. There's a lot more to steal than ever before.

Certainly some things that are very good can sometimes be used in a bad way.