It is predicated on the assumption that you dislike what you are doing during the most physically capable years of your life. This is a nonstarter—nothing can justify that sacrifice.

Most people can do absolutely awe-inspiring things. Sometimes they just need a little nudge.

One can steal ideas, but no one can steal execution or passion.

Unbeknownst to most fun-loving bipeds, not all stress is bad. Indeed, the New Rich don't aim to eliminate all stress. Not in the least.

I think about willpower almost never. I realize for myself, trying to be more disciplined is pretty nebulous and it's often a slippery target. For me, I've just thought about incentives.

There are a lot of things that can be learned from the darker corners of athletics. You have doctors who view bodybuilders as cavalier amateurs of science. And then you have the bodybuilders who view the doctors as too conservative to do anything interesting. So I've tried to become the middleman for putting some of those pieces together.

I'm not averse to making a lot of money. But where does that end? I hang out with people with hundreds of millions of dollars. Is that the standard by which I should measure myself? Where does that take you if you're in my business? I think it takes you to pretty dark, corrupt places.