To make a bestseller, there are more customers than just your customers: Selling to the end-user is just one piece of the puzzle. In my case, I needed to first sell myself to the publisher to get marketing support and national retail distribution.

If you look at the purported dangers of salt or fat, there is no consensus of support in scientific literature. So I would ask first: 'Is it possible to have an informed government that actually follows the science?' From what I've seen, it's not likely.

Sports just happen to be excellent for avoiding foreign-language stage fright and developing lasting friendships while still sounding like Tarzan.

Learn to be difficult when it counts

I'm not a big believer in long-term planning and far-off goals. In fact, I generally set 3-month and 6-month dreamlines. The variables change too much and in-the-future distance becomes an excuse for postponing action.

Massive elimination is the most important step and the most neglected step for entrepreneurs.

What's the worst that could happen?