To make a bestseller, there are more customers than just your customers: Selling to the end-user is just one piece of the puzzle. In my case, I needed to first sell myself to the publisher to get marketing support and national retail distribution.

You can enjoy stargazing just by going out and learning a couple constellations with your kids.

Effectiveness is doing the things that get you closer to your goals. Efficiency is performing a given task (whether important or not) in the most economical manner possible. Being efficient without regard to effectiveness is the default mode of the universe.

I was an All-American in wrestling in high school, was National Champion in Chinese kickboxing in 1999 and have spent a lot of time around professional athletes, which includes my eight-plus years as CEO of a sports nutrition company.

It's very easy to confuse confident motion with being productive - and they're not the same thing. Productive to me means measurable outcomes that apply to my most important to-dos that positively affect my life. That's it.

Personal branding is about managing your name - even if you don't own a business - in a world of misinformation, disinformation, and semi-permanent Google records. Going on a date? Chances are that your "blind" date has Googled your name. Going to a job interview? Ditto.

If you don't have time, the truth is, you don't have priorities. Think harder; don't work harder.