I'm not averse to making a lot of money. But where does that end? I hang out with people with hundreds of millions of dollars. Is that the standard by which I should measure myself? Where does that take you if you're in my business? I think it takes you to pretty dark, corrupt places.

Being selective-doing less-is the path of the productive. Focus on the important few and ignore the rest.

To make a bestseller, there are more customers than just your customers: Selling to the end-user is just one piece of the puzzle. In my case, I needed to first sell myself to the publisher to get marketing support and national retail distribution.

The best entrepreneurs I've ever met are all good communicators. It's perhaps one of the very few unifying factors.

The book is first and foremost something I made for myself.

The best way to improve mental performance, is to improve physical performance

I really feel like knife skills - not just in the kitchen, but in life - are really critical.