Writing is thought crystalized on a piece of paper, which can then be reviewed.

Requiring a lot of time does not make a task important.

If we define risk as 'the likelihood of an irreversible negative outcome,' inaction is the greatest risk of all.

It's not enough to have the right answers. You have to have the right questions.

I gauge success in years, not weeks. The weekend box-office approach to book launches is short sighted and encourages crappy books.

The most important actions are never comfortable.

I always point people to the article '1,000 True Fans' by Kevin Kelly. If you choose your thousand ideal customers or readers properly and find the single author blog that targets that audience, you never have to do any more marketing. You're done. That is a lesson that very few product developers and marketers have learned, and it's unfortunate.