I always point people to the article '1,000 True Fans' by Kevin Kelly. If you choose your thousand ideal customers or readers properly and find the single author blog that targets that audience, you never have to do any more marketing. You're done. That is a lesson that very few product developers and marketers have learned, and it's unfortunate.
Tim FerrissThe best results I have had in my life; the most enjoyable times, have all come from asking the simple question: 'What is the worst that could happen?'
Tim FerrissIt's amazing how someone's IQ seems to double as soon as you give them responsibility and indicate that you trust them.
Tim Ferriss