Just do something that lights you up, and lights up your customers, and lights up the world and scale to that.

Pursue something so important that even if you fail, the world is better off with you having tried.

I think that companies always become complacent, over time. Or most companies, that is.

What new technology does is create new opportunities to do a job that customers want done.

Obscurity is a bigger problem for authors than piracy.

Apple is in a position they've been in a lot of times before. They're like Moses showing the way to the promised land, but they don't actually go there.

Create more value than you capture.