Create more value than you capture.
A key function of a publishing brand is the bestowal of status by who and what you pay attention to.
We're entering a new world in which data may be more important than software.
It's a great discipline to have to report to somebody, even if you're the sole owner
Empowerment of individuals is a key part of what makes open source work, since in the end, innovations tend to come from small groups, not from large, structured efforts.
You have to pay attention to money, but it shouldn't be about the money.