If you have a weakness for furry slippers or something, you might end up with that kind of advertising. It's a very complicated algorithmic decision. There's no one dude who's deciding what ads are going with things, and it's very individualized also. And that's the idea of collecting information is that in theory, you're showing people things that they should want to see or for which they are a good target. So, no, there's no master person.

Starting with radio, starting with television, we got used to this idea of stuff being free as long as you just watch a few ads.

I think, by this point, almost everything on YouTube has some ad or another.

I'm afraid when too many people know too much about you, it actually makes us all a lot more boring because you're afraid to express yourself.

Nothing, save the hangman's noose, concentrates the mind like piles of cash.

I'm kind of concerned the combined effect, not only Google, all these companies is kind of to make us more boring and that seems the opposite of what the Internet was supposed to be.

There's always people - it doesn't take many - who have a different psychological makeup than most of us who really get joy out of provoking. They don't always believe the things they say, they just like to watch people go crazy. You know, I knew people like that in elementary school - bullies of one kind or another.