I am the most concerned that we end up in a situation where your - everything is known about you and so therefore, not only Google, but Google, Facebook, Twitter - the whole set of companies - essentially knows all your weaknesses and therefore how to manipulate you in subtle ways in order to have you do things you might not otherwise do.

What's so interesting about the internet - I keep saying this - is the web has gotten worse over the last five years as opposed to better.

If you have a weakness for furry slippers or something, you might end up with that kind of advertising. It's a very complicated algorithmic decision. There's no one dude who's deciding what ads are going with things, and it's very individualized also. And that's the idea of collecting information is that in theory, you're showing people things that they should want to see or for which they are a good target. So, no, there's no master person.

You know, the only reason net neutrality is controversial is because it's complicated.

Google has you at a very specific mental state that is, looking for something. And what they've always been able to say is, we deliver your message at the exact time someone is, say, looking for fishing hooks or looking for marriage counseling or looking for a lawyer for a particular problem. And here we have our customers telling you what is in their heart and soul. It's something that, you know, advertisers have wanted for decades.

I think that's been really the key, the idea of trying to harness social capital for selling purposes. That we've let this happen so easily without clearly getting something in exchange is kind of amazing to me.

I think, by this point, almost everything on YouTube has some ad or another.