Google - and some of the other sites, YouTube and, you know - Google has an amazing search engine. The map product is incredible. So there's a sort of exchange when you put up with a bunch of ads. Facebook basically gives you access to your friends who, in theory, you had access to already. So sometimes I don't really understand the deal, but I guess it makes it slightly easier. So that's their contribution.

Starting with radio, starting with television, we got used to this idea of stuff being free as long as you just watch a few ads.

BE THE MEDIA is uplifting and empowering.

I'm kind of calling for a - I'm not the only one - you know, a revolution of some kind where we try to take back the web or start something new because, you know, the dominant medium of our time is in a desperate state and it doesn't have to be like that.

Hitler had this understanding that you speak to people's deepest, darkest emotions and give them voice that can be incredibly effective.

The most interesting thing about Google is its founders hated advertising.

Wikipedia, a nonprofit, is an enormously popular website but has managed to operate without advertising. And, you know, maybe it's a little simpler than Google and YouTube, but it does show there's another way.