All business models have something challenging about them, but the problem with the attention merchant business model they have is they need to keep increasing the amount of ads they deliver to people and therefore make their product worse.

Advertising always corrupts the goal of the search engine, which is to try to give you the most important stuff, not the stuff someone paid there to be there.

If you have a disease and suddenly start getting ads for cures for that disease and it's an embarrassing disease - all that kind of stuff it just gets into that zone of autonomy or privacy where you feel a sense of freedom to be who you want to be.

Net neutrality is the principle that the service providers who control or access, who own the pipes, should not favor some content over another. It's, you know, an even playing field for stuff on the Internet, and, you know, I think it's very important to the medium that it have a rough quality among contents. Everyone has their shot.

The most interesting thing about Google is its founders hated advertising.

You know, the only reason net neutrality is controversial is because it's complicated.

There's a problem which is when you're trapped in your own identity and everything is really you, then you feel less freedom to sort of explore who you want to be. So I think it's kind of something we're stuck with as long as humans are the way we are.