Google has - at least at this point - maintained the line where it keeps organic results separate from the advertisements. But over time - so in other words, you still get the - there still are honest to goodness results which are based on an algorithm which is based on how important or how many people link to that particular site, so there's that. At the very beginning, there were unobtrusive advertisements on the side that sort of showed up when you typed in certain phrases. Over time, the amount of real estate that those ads take up has increased.

One thing that all the totalitarian states did was make the great leader's face everywhere.

Now, he doesn't control the media, but Donald Trump has been incredibly successful in having his face appear everywhere. You cannot go a day without seeing that face somewhere maybe 10 times.

What's so interesting about the internet - I keep saying this - is the web has gotten worse over the last five years as opposed to better.

If you have a weakness for furry slippers or something, you might end up with that kind of advertising. It's a very complicated algorithmic decision. There's no one dude who's deciding what ads are going with things, and it's very individualized also. And that's the idea of collecting information is that in theory, you're showing people things that they should want to see or for which they are a good target. So, no, there's no master person.

There is this inherent human instinct that the usual way you control trolling is you force people to use their real identities. So there's less trolling on Facebook, for example.

Markets are born free, yet no sooner are they born than some would-be emperor is forging chains. Paradoxically, it sometimes happens that the only way to preserve freedom is through judicious controls on the exercise of private power. If we believe in liberty, it must be freedom from both private and public coercion.