You have to think back to the '90s. The computer was this terrible-looking thing that was trying to compete with the television. And it was this idea of email and chat rooms and this kind of stuff that first people - got people there.

I'm kind of concerned the combined effect, not only Google, all these companies is kind of to make us more boring and that seems the opposite of what the Internet was supposed to be.

In the media, traditional media like print, we had boundaries. You know, we had spaces that ads didn't leave. They stayed where they were on the page. They didn't float around over the text. And we're kind of lost on the internet. We don't have any barriers. We have a demand for growth that is insistent.

Facebook, when it began, like Google, was very resistant to advertising. They knew, like all - Mark Zuckerberg, like all good engineers, knew that advertising makes the product worse. But, you know, over time, they've been forced to increase the advertising load more and more and more. And the way they advertise is they - it's subtle but they know everything, you know, about everybody on the site.

One thing that all the totalitarian states did was make the great leader's face everywhere.

I don't think anyone at Google feels happy about it, but they've been in some sense, you know, enslaved to their business model, and so they have to satisfy their advertisers.

The most interesting thing about Google is its founders hated advertising.