The most interesting thing about Google is its founders hated advertising.

I think that's been really the key, the idea of trying to harness social capital for selling purposes. That we've let this happen so easily without clearly getting something in exchange is kind of amazing to me.

Net neutrality is the principle that the service providers who control or access, who own the pipes, should not favor some content over another. It's, you know, an even playing field for stuff on the Internet, and, you know, I think it's very important to the medium that it have a rough quality among contents. Everyone has their shot.

Google has - at least at this point - maintained the line where it keeps organic results separate from the advertisements. But over time - so in other words, you still get the - there still are honest to goodness results which are based on an algorithm which is based on how important or how many people link to that particular site, so there's that. At the very beginning, there were unobtrusive advertisements on the side that sort of showed up when you typed in certain phrases. Over time, the amount of real estate that those ads take up has increased.

Now, he doesn't control the media, but Donald Trump has been incredibly successful in having his face appear everywhere. You cannot go a day without seeing that face somewhere maybe 10 times.

All business models have something challenging about them, but the problem with the attention merchant business model they have is they need to keep increasing the amount of ads they deliver to people and therefore make their product worse.

Starting with radio, starting with television, we got used to this idea of stuff being free as long as you just watch a few ads.