I'm just a young person trying to fulfil his potential and be the best he can be at what he wants to do... I guess that's why people connect with the music.

I've definitely done something that's made my mum and dad forever proud.

I'm merely a fan of fashion from high end to streetwear, from Nike to Comme des Garcons.

I'm so down to earth, I'm bringing gravity back.

If I go to an awards ceremony, I wear a suit, of course I do. I am proud to be there. If there are young kids looking at pictures of me, I want them to feel that they should long for the opportunity to go somewhere really smart and wear a beautiful suit, rather than to reject that.

Gone are the days when you'd have to tune in to a mad illegal radio station late at night to be able to hear the rapper of your choice. That's all changed now. That's all gone out of the window. And I feel like I represent that change. I represent the era of iPods and Shuffle and things like that.

I watched a film called 'Elephant' recently. Its not stylish in the sense of expensive suits and Italian cars, but the styling on every single character is spot on.