The way everyone in London is right up against each other makes it very real to you growing up, the fact that people have different lives to you. And that causes problems; of course it does.

I grew up in an eclectic house where people were listening to all types of different music. I also think being educated, eloquent and knowing how to talk for yourself in the industry makes you go a long way.

When you look at the Lady Gagas of the world, or the Jay-Zs, or the Black Eyed Peas, these are people who have one album release and it's a worldwide one.

As a young guy from south London, I wanted to be able to make myself stand out.

If people are not listening to you as individuals, it's always good to get together and make a stand for something.

Gone are the days when you'd have to tune in to a mad illegal radio station late at night to be able to hear the rapper of your choice. That's all changed now. That's all gone out of the window. And I feel like I represent that change. I represent the era of iPods and Shuffle and things like that.

I definitely believe in God.