You want to tell a great story. You want these characters to become part of people's lives. And then, hopefully, that generates discussion.
Todd LiebermanOf course, marketing and publicity does an amazing job of prepping everybody for that, but there's nothing like sitting there and experiencing the movie.
Todd LiebermanPeople are sophisticated viewers, as evidenced by the risks that are taken in cable television, and I think network has to do the same thing.
Todd LiebermanSometimes when you have limited resources and you really have to think about creative ways to get around some of these problems, generally the end result is better.
Todd Lieberman