It's always hard for the first movie because you have to spend so much time introducing the characters.
Todd LiebermanPeople are sophisticated viewers, as evidenced by the risks that are taken in cable television, and I think network has to do the same thing.
Todd LiebermanOf course, marketing and publicity does an amazing job of prepping everybody for that, but there's nothing like sitting there and experiencing the movie.
Todd LiebermanYou want to tell a great story. You want these characters to become part of people's lives. And then, hopefully, that generates discussion.
Todd Lieberman