We think we have to work because the advertising industry has elevated wants into needs. The newspapers and the television batter us incessantly with the latest "must-haves", whether that's shoes, videogames or patio heaters. As a result, mums think they "have" to work at Tesco in order to buy expensive trainers.
Tom HodgkinsonIn this age of getting what you want and getting it now, the simple pleasure of browsing is often forgotten.
Tom HodgkinsonAs the son of a feminist mother, I grew up with the idea that work was a sort of salvation for women as it would give them freedom from the domestic grind. Now it seems work is a form of slavery, undertaken out of apparent compulsion rather than choice.
Tom HodgkinsonWe think we have to work because the advertising industry has elevated wants into needs. The newspapers and the television batter us incessantly with the latest "must-haves", whether that's shoes, videogames or patio heaters. As a result, mums think they "have" to work at Tesco in order to buy expensive trainers.
Tom HodgkinsonI could happily lean on a gate all the livelong day, chatting to passers-by about the wind and the rain. I do a lot of gate-leaning while I am supposed to be gardening; instead of hoeing, I lean on the gate, stare at the vegetable beds and ponder.
Tom Hodgkinson