I don't believe in holy writ. Buy fifty books or twenty-five books, take three weeks off, read them and make up your own theory. The fact that you end up literally burning twenty-two out of twenty-five books is beside the point.

Cost does not equal value... and low cost parts decrease brand equity for a very long time.

The whole secret to our success is being able to con ourselves into believing that we're going to change the world because statistically we are unlikely to do it.

The number one premise of business is that it need not be boring or dull. It ought to be fun. If it's not fun, you're wasting your life.

Become a "learning organization". Shuck your arrogance - "if it isn't our idea, it can't be that good" - and become a determined copycat/ adapter/ enhancer.

Forget loyalty. Or at least loyalty to one's corporation. Try loyalty to your Rolodex-your network-instead.

Obviously, despite hard work and heroic efforts, many dreams don't come true. But if we don't dare to dream and then throw muscle, heart, and soul into making the dream come true, then WoW Projects-and all of the emotional, intellectual, spiritual, and financial riches that they bring will surely NOT be our lot in life!