If there is any one skill that every professional must learn, it is how to brand himself or herself in the marketplace. A brand provides certainty to customers and lets them know that what they`re getting is the best. People don`t like to make decisions. Once we decide, for example, the kind of toothpaste we prefer, rarely do we change. We have to make so many decisions every day in our lives that most of us are overwhelmed.

The person with the most certainty in a given situation will influence the other.

Life is nothing but a mirror of your consistent thoughts.

What people CAN do is very different from what they WILL do.

If we can get to the truth, we can change anything.

The power of reading a great book is that you start thinking like the author. For those magical moments while you are immersed in the forests of Arden, you are William Shakespeare; while you are shipwrecked on Treasure Island, you are Robert Louis Stevenson; while you are communing with nature at Walden, you are Henry David Thoreau. You start to think like they think, feel like they feel, and use imagination as they would. Their references become your own, and you carry these with you long after you've turned the last page.

It not knowing what to do, it's doing what you know.